About

About Solberg Invest

Solberg Invest is a small investment research desk in Kristiansand, Norway: three writers, one operator, and more than 11,000 readers. It started in 2019 with an email from an uncle — and a question worth answering properly.

The story

It started with three cryptocurrencies.

In 2019, Oskar Solberg got an email from his uncle. It named three cryptocurrencies and posed a challenge: figure out which one he had bought — and why.

Oskar was studying mathematics at the time, so he attacked the question the only way he knew: analytically. He compared the three coins, reasoned his way to an answer, and got hooked — not on the coins, but on the analysis.

Oskar Solberg speaking on a panel at a NORA.ai conference
Oskar Solberg, founder of Solberg Invest.
Oskar and Louis Solberg standing by a fjord
Oskar and Louis. The email that started it all came from Louis's father.

In 2020 he started publishing that analysis as a blog called Solberg Invest. The blog became a newsletter, the newsletter found readers who kept opening it, and the pattern that still runs the company took shape: investigate a question, form an honest opinion, publish the reasoning.

The team grew the same way — personally. Lars Takle joined in 2024 to build the operation around the research. Later that year, Louis Solberg — Oskar's cousin, and the son of the uncle who sent that first email — joined as technical analyst. In the summer of 2026, Simen Greftegreft widened the desk into stocks and risk management.

Six years after the first question, Solberg Invest is still what it was on day one: people you know by name, showing their work.

2019

The question. An uncle, three cryptocurrencies, and a challenge that pulled Oskar into crypto research.

2020

The blog. Solberg Invest begins as a blog, written while Oskar studies mathematics. It grows into a newsletter, and the newsletter into a business.

2024

The team. Lars joins to build the operation around the research. Louis — the uncle's son — joins as technical analyst.

2026

The desk broadens. Simen joins with stocks, company fundamentals and risk management.

The mission

Our mission is to accelerate mass adoption of crypto and increase financial responsibility.

The core values driving us are freedom, integrity and meaning.

The team

Four people, four lanes.

Three writers with different disciplines, and one operator who makes the desk run. Every article is signed by the person who wrote it.

Oskar Solberg

Oskar Solberg

Founder and CEO

Degrees in Mathematics & Philosophy, University of Agder

I'm a Norwegian entrepreneur with dual degrees in mathematics and philosophy from the University of Agder. My expertise spans from fields like economics, logic and abstract mathematics to investing and technology.

I've been in the crypto space for eight years and worked in it for the past five. I'm also a co-founder of BlockMind, an applied-AI company building research agents for financial markets. My research has been cited by Business Insider and Bitcoin.com News, and Authority Magazine has interviewed me about investing in crypto.

In the newsletter, my lane is the big picture: central banks, liquidity, inflation and crypto fundamentals — and what that environment means for how we invest.

Through the newsletter and the Terminal, I'm dedicated to crypto and personal finance education, to accelerate mass adoption and foster financial responsibility.

Louis Solberg

Louis Solberg

Technical Analyst

Charts, market structure, entries and exits

Louis is Oskar's cousin — and the son of the uncle whose three-coin question started Solberg Invest. He joined the desk in 2024 as its technical analyst.

He writes the newsletter's technical analysis: price charts, patterns, indicators, trends and market structure, and the entry and exit levels that follow from them. His lane is the short to medium term — what price is doing now, and what evidence would support or invalidate the next move.

Simen Greftegreft

Simen Greftegreft

Stocks & Risk Management Analyst

Stocks, fundamentals and risk management

Simen is the newest writer on the desk. He joined in the summer of 2026 and broadened Solberg Invest beyond its crypto origins.

He covers stocks and company fundamentals: what the market is pricing in, where that view might be wrong, and what could trigger a repricing. He also brings the desk's portfolio discipline — position sizing, exposure and risk — so an idea is never just a story; it's a position with a plan.

Lars Takle

Lars Takle

Operations & Growth

Customers, marketing and the systems behind the research

Lars joined in 2024 to build the business around the research: operations, customer care, sales, marketing and the systems that turn a newsletter into a reliable product.

He's deliberately not an analyst — that's the point. Because Lars runs the machine, the writers can spend their time researching and writing. If you've ever emailed us, chances are it was Lars who answered.

How we work

We invest in what we write about.

We put our own money in the assets we research, and Terminal members see the full portfolio. We do NOT day-trade – we trade on longer timeframes, usually holding positions for months.

Three writers also means three views. Oskar, Louis and Simen look at the same market through different lenses — macro, technicals, fundamentals — and sometimes they disagree in writing. We don't manufacture a house view: every opinion is signed, so you always know whose reasoning you're reading.

We make no money from ads, affiliate links or paid promotions. Our only revenue is reader subscriptions. And when a call doesn't work, we say so in the next newsletter.

Beyond the desk

Not just behind screens.

Oskar Solberg presenting BlockMind on stage at Demo Day Agder
Oskar pitching BlockMind — the applied-AI company he co-founded — at Demo Day Agder.
Oskar and Louis Solberg on a Jeep safari in Bulgaria
Oskar and Louis, on a Jeep safari in Bulgaria.
Oskar Solberg and Lars Takle
Oskar and Lars: the research and the operation.
Oskar Solberg at the tiller of a sailboat on the Norwegian coast
Off the desk. Not everything is charts.

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